>> The complete system for monitoring blogs and social media
Blog Watch enables you to track and monitor what the most influential blogs are saying about your company’s brands and services, quickly react to any coverage and identity opportunities that may have previously gone unnoticed, all in a time and cost effective manner.
> Take the initiative
Social media is a growing channel for both business and customer marketing. You have to understand and influence what’s being said about your business. If not, you could miss an opportunity that gives your rival the edge. Ignoring negative customer comment can harm your bottom line. And if your business gains a reputation with bloggers for being out of touch, you risk being caught in a vicious circle.
For a fixed price subscription, Blog Watch provides a tailored service, homing in on the blogs that matter to you. Investing in this area now provides a chance to innovate faster than your competitors. The blogosphere is ripe with opportunity. Make sure you take the initiative ahead of your rivals and detractors.
Blogs matter. And Blog Watch can help you identify new opportunities and manage potential risks.
> The value of Blog Watch
When bloggers exchange comments about your product, it’s like a global focus group. With Blog Watch, you can see what the opinion leaders are saying about you. It provides visible customer feedback, sorted by topic. And it automatically measures the volume of comments and posts, providing an early warning of controversy.
You can harness promoters and target detractors, by finding the best channels and sites for online marketing and PR. And Blog Watch can track key words to show you the impact of this activity.
LexisNexis have monitored blog coverage for many European consumer and technology brands, helping them to spot emerging trends, track marketing initiatives, gauge product success and safeguard their brands.
> Watch the blogs that matter
Not all blogs carry equal weight. Some of the best-written have only a limited following. Some of least erudite are nonetheless popular. And there are many so-called spam blogs or splogs – created for referencing and search-engine optimisation (SEO) purposes. Manual monitoring is complex and inefficient. And unless you can gauge how influential a blog is, you can’t respond in proportion. But research is costly and time consuming. Blog Watch solves the problem, using the LexisNexis Influence
Index to rank blogs against three measures:
Referencing: their position in search engine results. Networking: their connection with other social media and websites. Contribution: the level of reader-involvement in conversations.
Blog Watch uses these criteria to establish a five-level influence ranking. No other system offers a comparable grading system. We constantly update the panel of selected blogs and recalculate their impact on corporate reputation.
