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LexisNexis® Analytics
LexisNexis BlogWatch has been designed to help companies monitor activity in the blogosphere relating to their brands, products, reputation and even top managers.
Combining a unique methodology for identifying the most autorative blogs in existence with proprietary monitoring technology, LexisNexis is able to deliver a tool that keeps you in touch with online conversations about your brands, alerts you to any potential controversy and enables you to measure the success of your own social media marketing.
You’re now able to focus effort on responding to meaningful comment, either by managing potential crises or capturing new market opportunities.