>> Communications
The marketplace moves and evolves rapidly. Learning about trends that could affect the reputation of your company before it becomes a reality. Filtered and analysed information is crucial to quick decision making. The emergence of new media itself has a big impact on the perception of the consumers. How could you not be interested in doubts or criticism raised on blogs etc, which are read by thousands of surfers?
LexisNexis® Analytics offers you a powerful solution that enables you to stay ahead, and to disseminate concise intelligence within your company. You want to know the user perception of your brand? To measure a rumour that could jeopardise and destabilise your company's strategy? To identify key opinion leaders and influencers in your business? To stay informed about market trends that will affect your line of business?
de l’entreprise ?
With LNA, you will:
> automatically collect information via only one interface from: blogs, internet sites, forum, press output etc, plus internal content, that could be of interest for you
> save time, while still covering all the sources that interest you, because all information is compiled via a single user interface
> anticipate public reaction and sentiments by monitoring blogs and consumer sites
> be able to sort the information by area, source, frequency or tone
> Identify the origin of a trend that could affect your activity
> measure the impact of your company on the market, and its reputation
> anticipate risks quickly and profit via dynamic graphs and alarms on key subjects that concern you
> share information with your collaborators by means of conside newsletters providing concise qualitative and quantitative analysis.
