>> Energy
> Energy companies are facing major political, image and strategic issues in three main geographical areas:
> countries where the energy or the raw materials are produced.
> countries where the energy or the raw materials are conveyed.
> countries where the energy is sold and used.
Due to the persistent and steady rise of oil prices, these firms are increasingly becoming the targets of critics and polemics. For instance, they have to justify their role in the countries where they produce and convey the energy, especially with regards to respect of human rights, local economic development and sustainable development issues. Moreover, firms have to assess risks in the countries where they are established or intend to operate. These risks might concern regulation about energy or foreign investments as well as security towards buildings and workers. Companies are also under diplomatic, political and macro-economic pressure, which can have a strong impact on their activity. Finally, energy companies' sales activities are criticised because of rising prices (and consequently declining purchasing power) and their responsibility towards their customers.
Almost all web sources in the world have the potential to publish articles related to energy issues. So, international and local online press, websites — be they specialised or not — and blogs need to be monitored. An increasing number of sources are in local languages (Russian, Arabic, Chinese, Spanish, etc). Some campaigns against companies, such as divestment movements, are now only web based, relying on comments about videos and podcasts. Furthermore, internet campaigning does not require large financial resources. Anyone can publish controversial information online, whether it is true or not. More than ever, client companies cannot just monitor these issues by tracking just their traditional media.
Global companies have to deal with a huge volume of information and need to monitor, analyse and distribute critical information to the appropriate people internally, at short notice. The extensive scope, issues and players addressed cannot be comprehensively and efficiently covered without an adequate technological solution.
Using the internet allows a more extensive, regular, responsive and traceable feed of information.
LNA allows client companies to track and sort information. Combined with Reports and Executive Summaries, solutions such as the Monitor tool provide quick access to strategic or critical information in various languages. Alerts provided via the service enhance an organisation's ability to react in the event of an emergency. Monitor saves time, money and helps to ensure your firm invests in the right issues.
