>> Market analysis, competitive intelligence, customer intelligence
As a marketing specialist, you constantly watch for the evolution of the market, to support your strategic decisions. Monitoring your competitors is crucial. In order to stay informed about your competitors' moves, the development and launch of new products, public perception, and the emergence of trends, LexisNexis® Analytics provides a monitoring solution adapted to your specific requirements: concise abnd up to date intelligence, and the possibility for in-house distribution.
> How are my competitors perceived?
> What are the trends in my market?
> How can they affect us?
> How are your products perceived?
> How can we benchmark our competitors?
> How can we use information collected from worldwide sources?
> How can we share market information within our distribution channel?
With LNA, you will:
> automatically, via only one interface, collect information from: blogs, internet sites, forums, press output etc, plus internal content, that interests you
> save time, while still covering all the sources of interest, because all information is compiled via a single user interface
> anticipate public reactions and sentiments by monitoring blogs and consumer sites
> sort out information by area, source, frequency or tone
> be able to identify the origin of a trend that could affect your activity
> measure the impact of your company and its reputation on the market
> anticipate risks quickly by benefitting from dynamic graphs and alertss on key subjects that concern you
Our graphical dashboard tool provides intelligence at-a-glance: which competitors are mostly-quoted, how is their visibility, what are the sources used and what are the most common topics.